Wednesday, 20 February 2019

EOYS: Group meeting/Developments

After evaluating the work produced in our last meeting the group produced some more developments of which we decided to explore the use of Josh's lines (figure 1) and Lorna's development (figure 2) to create a more finalised outcome. The main issue we had when developing the final outcome was deciding on a colour as we liked the colour combinations used by Lorna however struggled to find a way to incorporate them within on colour scheme. Initially, we favoured the blue and pink as we felt the blue lines stood out the most compared to the use of orange however, this resulted in the branding looking quite feminine and dull (see figures 3-4). Therefore we explored the use of having black as the base colour and incorporatinf blue and orange within the different elements. This worked well as the black balances the use of blue and orange whilst allowing the thin lines to stand out, not being overpowered by the orange or black. As a result, we decided to develop and finalise this design with each person developing more collateral based on this (see figure 5). Splitting the roles allowed us to touch each piece of collateral quickly as we all knew what to base the design and presentation on.

Throughout these experiments we also explored how each course could be represented within each poster, however, thought this might be too confusing across multiple posters, choosing to focus solely on the end of year show

Neve:
Poster/ Blenheim walk mockup
Lorna:
Publication ads
Josh:
Email header
Hannah:
Flyer
Figure 1


Figure 2

Figure 3

Figure 4

Figure 5

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