D&AD Times: Feedback

Based on the outcomes developed so far I gained feedback to help identify which idea I should finalise.

Feedback:

• Timeline:
• develop to have multiple articles but when you subscribe its a simple article thats true
• based on social media 
• focus on the clarity that times is the best outlet 
• Type:
• not engaging, doesn't make you want to pay 
• less engaging that as repeating makes about the word not the interaction  
• Puzzel:
• games is enticing, encourages people to go on to play 
• doesn't cover the 'news is worth paying for' aspect of the brief 

I plan to develop the original timeline idea based on the idea that before you subscribe to The Times you are bombarded by multiple stories/fake news and then when you subscribe you are given the simple facts. This would be a social media/digital campaign as the information would only work together as it would be based on one topic rather than working on its own like the initial idea.