Overall the final branding works well as it the lines inspired by alumni's work alongside the circle which represents the community of graduates showcases the strong links between graduates and alumi, showcasing that today's graduates are tomorrows notable alumni. Furthermore, the pattern creates an eye-catching and engaging design that draws peoples attention to the information within the posters. This is enhanced by the use of the circle which adds a bold element to the design breaking up the lines which would have less of an impact if used on their own. The colours used throughout the designs allow the collateral to stand out without being garish or overpowering, furthermore the use of black adds definition to the lines enhancing the fluid movement. Alterning the use of the lines across the collateral creates a more interesting identity as the same image isn't regurgitated across different outcomes. The use of zooming in and overlaying sections adds a collectable nature to the collateral as different elements used across the branding and within the end of year show would appeal to different people which could have been extended to the physical invites if the branding had been selected. In relation to the typeface used DIN Alternative Bold has been used as the tall, structured nature of the typeface contrasts the smooth fluid lines, allowing the information to stand out against the lines used. If more time had been available more collateral could have been developed such as social media posts and physical invites. However, due to the lengthy development process, we chose to produce the collateral specified within the brief in order to finish the outcomes to a high standard.
 |
| Poster |
 |
| Poster |
 |
| External Signage |
 |
| A6 Flyer |
 |
| Publication Ad |
 |
| Publication Ad |
 |
| Publication Ad |
 |
| Email Banner |
 |
| Email Banner |
No comments:
Post a Comment