Sunday, 10 February 2019

D&AD: Puzzel Animation

In order to better demonstrate the use of puzzles within a digital campaign, I've animated on of the puzzles within a social media format. This idea was fairly simple due to the nature of the polygon puzzle, at first I had the puzzle just spin and then roll off the screen however felt this would grab peoples attention as much (see figures 1-2). Therefore I've animated the polygon rotating and getting bigger and then off the screen to play of the circular nature of the shape. The times logo and rest of the puzzle then appears asking viewers if they know their times? to see if they can solve the puzzles/identify the puzzle. Having each line for words found appear on their own adds a more playful aspect to the puzzle (see figures 3-4). Due to the digital nature of the puzzle the animation will be mocked up to show how it will work within a social media format. This was a quick rough animation that can be improved if this idea is finalised with the option to make the puzzle more 3-dimensional as the animations are a little flat at the minute.

Figure 1

Figure 2

Figure 3
Figure 4




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