EOYS: Collaboration Evaluation

This collaboration worked well as each member of the group got on well with limited conflict. The collective development process worked really well as it meant each member could explore their ideas for the branding and then collectively we took successful elements working them within the final branding. The only downside to this process was it took longer than if we had decided on a solid concept/aesthetic initially and then developed ideas surrounding. However, we decided on an approach/concept of exploring how to use shapes found within alumni's work to showcase that today's graduates are tomorrows notable alumni. Due to each member developing their own ideas we had multiple aesthetics to choose from which made the development process difficult as it was hard to combine designs and colours successfully as not all elements matched immediately. However, the introduction of black within the designs added a neutral element which aided the design process allowing different elements to compliment each other. Once the development process has been finalised each deliverable was divided between the group, alowing the collateral to be developed quickly as the poster was used as a basis for the rest of the elements, using the lines in different ways. Due to the short turnaround (2 weeks) for this brief I think we spent too long on initial ideas and development, resulting in limited time to develop the design into collateral. This meant the required collateral was made but no additional material such as social media, physical invites, wayfinding could be explored as too much time was spent on initial ideas and development. However, the overall outcome works well as an eye-catching and engaging identity has been created.