EOYS: Pattern Ideas

In order to start developing patterns to present to the group, I've looked at pieces of work from the three most notable alumni from LAU, Henry Moore, Damien Hierst and Barbara Hepworth. Lines/forms have been found within each piece of work in order to make a repeat pattern that can be used within the branding (see figures 1-3). Once different patterns had been created, layout and implementation were experimented with, looking at how best to incorporate the pattern with copy (see figures 4-7). Initially repeating different shapes to make a complete pattern worked well however could be too busy, therefore more complimentary colours where explored, using different shades rather than multiple colours (see figure 8). The use of multiple shades works well as it stops the pattern from being too overpowering, however more simplified approaches where explored. Taking a few key shapes from the original pattern allowed a more simplified version to be created, looking at the use of one or multiple shapes (see figures 9-10). Personally I feel the use of one shape works well, however is very limited without having a shape per course which distracts from the community of the end of year show by sectioning off. Therefore further experimentation with a busier pattern was needed, incorporating brighter colours to create a more playful feel (see figures 11-13). In relation to the colours used yellow and white can be difficult to read due to the lightness of both colours therefore the blues, pinks and reds work better as the type is legible whilst still being bold. The type itself is PSFournier Std which creates an interesting and eye-catching contrast against the smooth shapes due to its serif nature. Avenir has been used within the repeated type (see figure 12) as a serif typeface would have been too overpowering, however due to the busy nature of the pattern the type gets lost making it unsuitable for promotional material (see figures 11 and 14). Upon reflection of these ideas I felt having the flat pattern behind the text was quite simple, looking at how the text would overlap with the pattern. However within these experiments the text gets lost therefore feedback from the group is needed to see how based to develop these ideas further.

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